Geotab Vitality: The Human-Centered Approach to Fleet Safety and Engagement
Geotab Vitality is your fleet’s new standard for safety and engagement, a program built to prevent collisions, elevate driver performance, and increase retention. By combining personalized coaching, behavior science, and driver engagement, you shift the focus from simply monitoring to genuinely empowering.
Humanized Fleet Management
Motivate. Engage. Drive Better.
Bring a human touch to fleet management with Geotab Vitality. This innovative solution turns everyday driving into an opportunity for growth and recognition. By blending real-time coaching with powerful engagement tools, Geotab Vitality helps reduce on-road risk, cut operational costs, and inspire drivers to build lasting safe-driving habits across your entire fleet.
Top Advantages of Geotab Vitality
Explore how empowering drivers can elevate your fleet performance
A program that caters to everyone’s needs
Fleet managers
Empower Teams with Geotab Vitality
Take the complexity out of fleet management with a solution designed to lower risks, cut costs, and drive measurable improvements. Geotab Vitality empowers organizations to cultivate a strong safety culture by merging performance benchmarking, gamification, and rewards into one intuitive platform.
- Deliver customized coaching and actionable insights powered by impartial driver analytics and the Geotab Vitality Status.
- Minimize collision rates while reducing administrative effort.
- Manage your entire driver recognition and rewards program seamlessly from one centralized dashboard.
Driving Satisfaction
Driver Engagement Boost
Support long-term driver satisfaction and retention with a positive reward system that elevates workplace morale. Encourage employees to take pride in safer driving habits while strengthening a culture of wellness and engagement across your organization.
- Increase team involvement in fleet safety programs
- Lower your organization’s exposure to risk and operational costs
- Reinforce employee appreciation and promote a sense of fairness
Driver Rewards
Recognition for Safe Performance
Gain meaningful recognition and incentives through simple, achievable performance goals that encourage continuous improvement. Monitor your driving progress over time and compare your results with fellow drivers to stay motivated and informed.
- Receive positive reinforcement for safer driving habits
- Access a digital marketplace to redeem rewards from trusted brands
- Benefit from fair, data-driven coaching tailored to support your development
Community Safety
Better Roads Through Behavior
Support safer roadways by promoting responsible driving habits. Geotab Vitality creates benefits that extend beyond your fleet, encouraging positive behavior changes that improve safety for entire communities.
- Enhance protection for drivers, pedestrians and all road users
- Contribute to reduced healthcare and insurance expenses
- Lower emissions and help build healthier, more sustainable communities
Safety Insights
Motivate Safer Driver Behavior
Geotab Vitality blends Geotab’s advanced fleet benchmarking with Vitality’s proven behavior-change science to help drivers build safer habits. Using anonymized data from millions of connected vehicles, organized by industry type and vehicle category, each driver can compare their performance against similar peers. Tailored nudges and achievable rewards motivate steady improvement, often resulting in a notable 15% boost in safe-driving behavior within the first month.
1. Receive weekly goals
Drivers receive individualized weekly goals shaped by their past driving patterns. Each driver is assigned a status level that reflects their safety risk compared to other drivers with similar profiles, helping them understand where they stand and what to aim for next.
2. Track safe driving progress
Daily driving behaviors convert into points, keeping drivers engaged and focused on meeting their weekly targets. As performance improves, status levels automatically adjust, guided by standards from Geotab’s predictive collision-risk modeling.
3. Achieve goals and earn rewards
Hitting weekly milestones unlocks rewards that reinforce positive behavior. Advancing to higher status levels opens the door to even greater incentives, encouraging drivers to stay committed over time.
4. Redeem rewards
Drivers can redeem their rewards for practical, everyday items, such as coffee or digital gift cards from well-known retailers, turning consistent safe-driving habits into real, tangible value.
Reduced Risk, Safer Driving
Motivation That Improves Performance
When drivers feel supported and appreciated, they naturally adopt safer habits. Geotab Vitality helps cultivate this mindset by guiding drivers toward better choices and acknowledging improvements as they happen. This real-time encouragement leads to sustained, measurable gains across a fleet. Studies show that long-tenured drivers are nearly 75% less likely to be involved in a crash, underscoring the impact of positive engagement. With Geotab Vitality, fleets can advance their safety initiatives and operational targets through consistent progress and meaningful outcomes for every driver, regardless of their starting point.
Discover how recognizing positive actions can transform driver behavior
Geotab Vitality is raising the bar across the industry by promoting safer driving through its science-driven platform. Our mission is to inspire meaningful improvement across the entire driving ecosystem by leveraging the power of well-designed rewards. Watch the video to see how Vitality’s reward system helps create lasting, positive change for drivers and fleets alike.
Frequently asked questions
Geotab Vitality transforms fleet safety by combining data-driven telematics with behavioral science and rewards to help fleets build safer driving cultures, reduce collision risk, and improve operational performance. Throughout this FAQ, you’ll find clear answers backed by authoritative sources so you can make confident decisions about your fleet safety strategy. If there’s something not covered below, our team is always ready to help.
What exactly is Geotab Vitality?
Geotab Vitality is a fleet safety and driver engagement program that blends connected vehicle data with behavioral science, personalized coaching, and real-world rewards to motivate safer driving.
How does it differ from traditional telematics tracking?
Traditional telematics focuses on monitoring; Vitality emphasizes positive behavior change and incentives rather than just reporting risky behavior.
Is Geotab Vitality part of the MyGeotab platform?
Yes, it is integrated within the MyGeotab fleet management platform and uses the same telematics data for driver scoring and coaching.
Who developed the Vitality program?
Geotab partnered with Vitality, a global behavioral science leader, forming a joint venture to bring the program to commercial fleets.
How does Geotab Vitality improve driver safety?
It uses predictive collision risk analytics combined with personalized goals, weekly coaching and positive reinforcement to build safer driving habits.
What are weekly goals?
Drivers receive weekly goals based on their performance history, encouraging continuous improvement rather than a one-size-fits-all approach.
How are drivers scored or ranked?
Drivers earn points for safer driving behaviors and can progress through status levels defined by benchmarking against similar drivers from the Geotab dataset.
Does Geotab Vitality offer real-time feedback?
Yes, real-time “nudges” and coaching encourage safer choices as journeys unfold.
What types of rewards can drivers earn?
Drivers can redeem points for real-world rewards such as coffee, gift cards, and other incentives listed in the in-app Rewards Mall.
How are rewards redeemed?
Rewards are redeemed digitally through the program’s rewards marketplace accessible via the driver portal or app.
Do rewards impact driver retention?
Yes, fleets that recognize drivers through positive incentives often report improved morale and retention.
Are rewards customizable by fleets?
Fleet managers can tailor rewards and incentives to their culture and programs through the centralized platform.
What measurable benefits can fleets expect?
Fleets using the program have seen improvements in driver behavior, reductions in collision frequency, and decreased operational costs.
Does it help reduce insurance costs?
Yes, improved driving habits can lead to lower insurance premiums and fewer claims.
Will it improve fleet safety culture?
By promoting safe driving through positive behavior change and recognition, Vitality can help cultivate a stronger safety-first culture.
Can it reduce collisions?
Early evidence shows reduced collision rates and lower liability exposure where the system has been implemented.
How do I sign up for Geotab Vitality?
You can request more information, pricing, or a demo by contacting us.
Does Vitality require additional hardware?
No, it uses existing Geotab telematics data, so no extra devices are usually needed if your vehicles already have Geotab GO units installed.
Can Geotab Vitality integrate with other fleet tools?
Because it runs on the My Geotab telematics ecosystem, it can integrate with reporting, safety dashboards and other components of your fleet management stack.
Is driver coaching private data shared externally?
Driver performance data is used within the fleet’s own telematics platform and isn’t shared beyond authorized program users or partners, subject to your platform’s privacy controls.
Want to Learn More?
Have questions or need more information about our solutions? Our team is here to help! Reach out to us today to learn how we can assist with your fleet needs and ensure your fleet stays compliant and safe. Contact us now to get started!
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